Using the funnel method to lead search engine users towards your desired goal is one of the most efficient marketing methods today. This strategy lets you lead visitors by the hand and direct traffic where you need it to go, when your audience is ready to move forward. This four-step process includes the following:
Keyword Contextual Targeting
Our keyword selection process involves looking at keyword competition, popularity among your target audience, and contextual relevance to your brand.
Interest Category Marketing
In this step, we will help you develop PPC marketing collateral based on your target audience’s interests and placement in the marketing funnel. The conversion goals set for 3 each market category will differ based on the funnel as well.
It’s important to know where to place your ads properly to reach the widest audience possible. We will help you choose the right placement for your ads, finding space in the 2 websites of online influencers, industry leaders and high-traffic, high-authority pages.
This method lets you trail and target previous site visitors who have exited your page without fulfilling a goal conversion. It will be discussed in detail later on.
Ad Group Segmentation:
Reaching out to specific niche markets effectively through PPC requires carefully planned targeted marketing. This is best achieved through a combination of keyword-based and profile-based ad group segmentation. Profile segmentation is a process that involves the following:
You need to think about the possible ad groups you can create. For example, you can group your target audience based on their needs and interests, their location, their culture, or traffic source, among others.
Sticking to the basic marketing group (one based on their product/service interest) and on demographics as your only profile parameters will cause you to hit major challenges with competition. You’ll need to focus on your audience’s behavior. Information such as what page converts the most or what pages your visitors go to before completing a conversion goal allows you to group your audience accordingly and create targeted campaigns to lead them across their standard purchasing habits much faster and much more efficiently.
We allot our client’s resources properly and maximize their budget to achieve the highest ROI by scoring your ad group segments. The scores will be based on a combination of explicit factors, such as demographics, click rates and CPCs from past campaigns, and other quantifiable data, and on implicit factors like conversion history, purchase history, sales-readiness, data quality, and sentiment marketing efficiency.
Remarketing may be done as part of a funnel strategy, as previously mentioned, or as a standalone marketing strategy to control and direct traffic accordingly. It is one of the most effective strategies at funneling and directing traffic because it promotes brand recall each time your visitors see your ad, and it leads your audience back to your site when they are ready to complete a conversion goal.